Interactive content

Interactive content invites your audience to participate rather than just passively consume. Examples include quizzes, polls, and surveys. For instance, BuzzFeed is famous for its engaging quizzes that get shared widely, driving massive engagement.

User-generated content (UGC)

UGC is any content created by your users. Encourage your audience to share their own photos, videos, or stories related to your brand. Starbucks often runs hashtag campaigns, inviting customers to share their coffee moments, which not only boosts engagement but also fosters a sense of community.

Visual content

Visuals are more engaging than text alone. Incorporate high-quality images, infographics, and videos into your content strategy. GoPro excels in this area by sharing stunning action shots and videos taken by their customers, which consistently receive high engagement.

Stories and live videos

Stories and live videos are perfect for real-time engagement. They create a sense of urgency and intimacy. Taco Bell frequently uses Instagram Stories to share behind-the-scenes content and updates, creating a fun and engaging experience for their followers.

Educational content

Providing valuable information positions your brand as an authority and helps build trust. Create how-to guides, tutorials, and informative blog posts. HubSpot is known for its educational content, offering free resources and comprehensive guides that engage their audience and establish them as industry leaders.

Contests and giveaways

Everyone loves freebies! Running contests and giveaways encourages people to engage with your content. Lululemon often runs Instagram contests where followers can win gear by tagging friends and sharing posts, resulting in a significant boost in engagement.